Authority

1) https://www.youtube.com/watch?v=1po0hl-xwJQ Appeal to authority- The Canucks are sending a message about helping sick children. The children’s hospital is using celebrities to promote their cause. This is an example of appeal to authority as most people are more likely to listen to a Canuck. They are doing this all for a good cause. Many advertising campanges like to use celebrities such as famous atheletes to help sell their product. People think he is good an he uses it so I will be good if I use it.

2) http://www.propagandatheory.com/types-of-propaganda/virtue-words/ Virtue words- Obama is using a very strong word that appeals to a great many of people. Hope. Everybody wants hope or has hope and now Obama has put his face to that word. People will start to like Obama more as they now see that he represents and signifies hope. Hope is a powerful message with a very open definition therefore relating Obama to a wide variety of things. Obama is all hope for America is what this ad is trying to say.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s